Our task was to design a logo for a real estate company, especially one that aims to be active and forward-thinking, which is a big responsibility. As a design agency, our goal was to create a symbol that truly captures the essence of the brand.
We created a visual icon that symbolizes the brand's focus on real estate, forward movement, and transitioning from passive to active. Our agency also developed a custom typography solution, which we incorporated into the overall brand design. To ensure consistency, we established guidelines for how the brand should be used across various applications, such as business cards, signage, and marketing materials. Finally, we developed a color palette and showed how it should be used in different contexts.